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www.ted.com Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the ”Sixth Sense” wearable tech, and ”Lost” producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http Watch a highlight reel of the Top 10 TEDTalks at www.ted.com
Title: ARTvertising Client: Living in Style, Annix Group Product : High society products Media Agency : Exodium Technology Advertising Agency : Rock Nano Private Limited Creative Director : Douglas Goh Art Director : Chonglai Photographer/illustrator : Douglas Goh & Chonglai Retoucher: Douglas Goh & Chonglai Production Company : Rock Nano Private Limited Campaign ARTvertising Brief In a luxury fair organized during the F1 period, to inform the rich and famous about living in style. Living in Style, Annix Group, the client wants an ambient that befits the event yet featuring their high society products (yachting, fine dining, chandelier, watches, jewel, fashion, music etc.) at the same time. Since there is no actual physical building to project onto, Rock Nano proposes to use PANI large format projector to highlight the giant tentage on location at Keppel Bay. Hence, the over-sized tentage became the center of attraction where the high-end events are held. Idea: Rock Nano propose a series of artwork with the featured products embedded within, to create a form of ARTvertising. With the collaboration with PANI, we experiment with ARTvertising on another level. Solution: In an unprecedented move, large format PANI projectors are used to blast the artwork imageries onto a giant tentage (measuring 15m tall by 28m wide and 50m long). Insights: By applying it under the Art category instead of the Advertising, Rock Nano is able to get the license from BCA and URA at ease within …
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Fashion advertising. Jingle. Telephone ad. No mobile phones around back then… ha ha Fashion advertising. Miss JM fashion TV ad. Mid 80s. John Martin’s department store TV commercial Uploaded by Peter Barnes. He worked as a senior advertising executive on the John Martin’s account with Young and Rubicam Advertising and Ogilvy and Mather Advertising. The John Martin’s department store would be regarded by many as the greatest South Australian company of the last century. Peter Barnes worked on the John Martin’s advertising account with Young & Rubicam Retail from 1988 to 1990, first as Senior Art Director, then rising to Creative Director and Acting General Manager in 1989, responsible for overall operations of the retail division. After a very thorough review of Young & Rubicam Retail in July 1989, at the time of Peter’s leadership, John Martin’s reaffirmed their confidence and commitment in the retail division. The John Martin’s department store group’s advertising account was the highest billing local South Australian advertising account at that time, and much prized. Peter also worked on the John Martin’s advertising account with Ogilvy & Mather Retail in 1985 and 1986, as Senior Art Director and Group Head. Peter was asked to take a lead role during a crucial review of the John Martin’s account by the client in 1985. This resulted in Peter being awarded the Ogilvy & Mather Silver Nail in August 1985 for outstanding client service, after a successful review outcome …
Brand marketing is the culmination of all the businesses efforts, not just the logo of the product or service. Learn more about brand marketing withtips from a marketing professional in this free video about creating a marketing plan. Expert: Peggy Morgan Collins Contact: www.powercurvecommunications.com Bio: Peggy Collins is a marketing executive with more than two decades in the media. Filmmaker: Christopher Rokosz
TV Advertising – Department store advertising. John Martin’s department store corporate TV ad. Uploaded by Peter Barnes. He worked as a senior advertising executive on the John Martin’s account with Young and Rubicam Advertising and Ogilvy and Mather Advertising. The John Martin’s department store would be regarded by many as the greatest South Australian company of the last century. Peter Barnes worked on the John Martin’s advertising account with Young & Rubicam Retail from 1988 to 1990, first as Senior Art Director, then rising to Creative Director and Acting General Manager in 1989, responsible for overall operations of the retail division. After a very thorough review of Young & Rubicam Retail in July 1989, at the time of Peter’s leadership, John Martin’s reaffirmed their confidence and commitment in the retail division. The John Martin’s department store group’s advertising account was the highest billing local South Australian advertising account at that time, and much prized. Peter also worked on the John Martin’s advertising account with Ogilvy & Mather Retail in 1985 and 1986, as Senior Art Director and Group Head. Peter was asked to take a lead role during a crucial review of the John Martin’s account by the client in 1985. This resulted in Peter being awarded the Ogilvy & Mather Silver Nail in August 1985 for outstanding client service, after a successful review outcome for the agency’s largest billing client. John Martin’s achieved excellent trading results …