Dan Cobley: What physics taught me about marketing

september 02, 2010

www.ted.com Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the ”Sixth Sense” wearable tech, and ”Lost” producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http Watch a highlight reel of the Top 10 TEDTalks at www.ted.com

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24 Responses to “Dan Cobley: What physics taught me about marketing”

  1. egdapo Says:

    @doorki42 well said man, well said

  2. egdapo Says:

    @hungsolow123 wow, no offense but saying marketing adds nothing of value is rather ignorant, marketing is ALL about adding value! why do u pick already squeezed and bits-removed OJ from ur supermarket everyday instead of oranges from the farmer’s market? its marketing!

    same goes with farmer’s market potatoes vs cleaned/bagged potatoes… people always vote yes to the value marketing adds everyday with their hard-earned money buying packaged potatoes in this example… :)

  3. egdapo Says:

    @RvLeshrac aww c’mon man, where’s the proof in ur comment a la dollar-for-dollar? it may just be ur opinion but its been scientifically proven that dysons’ are by far the superior vacuum brand in existence right now

  4. retepvosnul Says:

    @nothingnesswithouten Precisely.. what utter nonsense this is.

  5. hungsolow123 Says:

    @egdapo You’re absolutely incorrect. Marketing creates the illusion of value – that’s it’s very purpose. Things with intrinsic and obvious value need no marketing.

    Your examples are grossly in error as well. I don’t purchase OJ from the farmers market simply because it’s too far away. No one markets me OJ – I enjoy the flavor, its health benefits and so on.

    Marketing is the process by which companies convince you that you need something when in reality it’s something you simply want.

  6. Teabonesteak Says:

    @dukestt …two lighters a day, that is a heavy smoker.

  7. xjustamem0ryx Says:

    @egdapo

    be my guest :)

  8. RvLeshrac Says:

    @egdapo Consumer Reports consistently rates Dyson vacuums well. They also consistently rate Dyson vacuums behind just about every other major brand, partially because Dysons tend to run 4-10x the price.

    There’s nothing WRONG with a Dyson vacuum. There’s just nothing it can do that a good Eureka or Hoover can’t.

  9. kixswish Says:

    not cool :(

  10. okonomiyaki4U Says:

    First he says that it needs a lot of force to change the position of a big brand and then he disproves his own statement with the BP example…… well seems like in his world the laws of physic are more like guidelines than actual rules…..

  11. DimitriGoryenko Says:

    @nothingnesswithouten i was drinking when i read that, i almost gagged up all my water. ROFL!

  12. papercut3619 Says:

    There’s something I can’t agree, but it’s a interesting way of thinking on the whole.

  13. VitriolicAC Says:

    @nothingnesswithouten Well, that’s what people with marketing experience are good at. Spouting a bunch of bullshit.

  14. hcortens Says:

    @nothingnesswithouten you summed up what i was thinking beautifully

  15. mrkvamaster Says:

    piece of shit video

  16. hcortens Says:

    @okonomiyaki4U i thought it was obvious that he meant a positive change. durrrr

  17. Ditrix88 Says:

    This may be the worst TED talk ever.

  18. nothingnesswithouten Says:

    @hcortens aw shucks thanks!

  19. nothingnesswithouten Says:

    @DimitriGoryenko Cool! Your comment brightened my day!

  20. gotomstergo Says:

    everyone knew about this.. duh

  21. Trigunflame Says:

    Tedtalks gets worse by the year.. horrible.

  22. marcotenshi Says:

    =[ That’s not the uncertainty principal. The uncertainty principal is that some pairs of variables in QM are such that precise measurement of one precludes precise measurement of the other. It was in the equation! What he described is the observer paradox I think.

  23. ROCKNTV1 Says:

    no,, thnk u

  24. ajhurliman Says:

    rofl… this is a farce

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