Dan Cobley: What physics taught me about marketing
www.ted.com Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the ”Sixth Sense” wearable tech, and ”Lost” producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http Watch a highlight reel of the Top 10 TEDTalks at www.ted.com
24 Responses to “Dan Cobley: What physics taught me about marketing”
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augusti 30th, 2010 at 15:35
@doorki42 well said man, well said
augusti 30th, 2010 at 15:41
@hungsolow123 wow, no offense but saying marketing adds nothing of value is rather ignorant, marketing is ALL about adding value! why do u pick already squeezed and bits-removed OJ from ur supermarket everyday instead of oranges from the farmer’s market? its marketing!
same goes with farmer’s market potatoes vs cleaned/bagged potatoes… people always vote yes to the value marketing adds everyday with their hard-earned money buying packaged potatoes in this example…
augusti 30th, 2010 at 15:44
@RvLeshrac aww c’mon man, where’s the proof in ur comment a la dollar-for-dollar? it may just be ur opinion but its been scientifically proven that dysons’ are by far the superior vacuum brand in existence right now
augusti 30th, 2010 at 15:53
@nothingnesswithouten Precisely.. what utter nonsense this is.
augusti 30th, 2010 at 15:55
@egdapo You’re absolutely incorrect. Marketing creates the illusion of value – that’s it’s very purpose. Things with intrinsic and obvious value need no marketing.
Your examples are grossly in error as well. I don’t purchase OJ from the farmers market simply because it’s too far away. No one markets me OJ – I enjoy the flavor, its health benefits and so on.
Marketing is the process by which companies convince you that you need something when in reality it’s something you simply want.
augusti 30th, 2010 at 16:10
@dukestt …two lighters a day, that is a heavy smoker.
augusti 30th, 2010 at 16:45
@egdapo
be my guest
augusti 30th, 2010 at 18:09
@egdapo Consumer Reports consistently rates Dyson vacuums well. They also consistently rate Dyson vacuums behind just about every other major brand, partially because Dysons tend to run 4-10x the price.
There’s nothing WRONG with a Dyson vacuum. There’s just nothing it can do that a good Eureka or Hoover can’t.
augusti 31st, 2010 at 1:15
not cool
augusti 31st, 2010 at 3:37
First he says that it needs a lot of force to change the position of a big brand and then he disproves his own statement with the BP example…… well seems like in his world the laws of physic are more like guidelines than actual rules…..
augusti 31st, 2010 at 3:48
@nothingnesswithouten i was drinking when i read that, i almost gagged up all my water. ROFL!
augusti 31st, 2010 at 13:40
There’s something I can’t agree, but it’s a interesting way of thinking on the whole.
augusti 31st, 2010 at 17:56
@nothingnesswithouten Well, that’s what people with marketing experience are good at. Spouting a bunch of bullshit.
augusti 31st, 2010 at 18:42
@nothingnesswithouten you summed up what i was thinking beautifully
augusti 31st, 2010 at 18:44
piece of shit video
augusti 31st, 2010 at 18:44
@okonomiyaki4U i thought it was obvious that he meant a positive change. durrrr
augusti 31st, 2010 at 22:53
This may be the worst TED talk ever.
september 1st, 2010 at 0:23
@hcortens aw shucks thanks!
september 1st, 2010 at 0:23
@DimitriGoryenko Cool! Your comment brightened my day!
september 1st, 2010 at 6:32
everyone knew about this.. duh
september 1st, 2010 at 16:22
Tedtalks gets worse by the year.. horrible.
september 1st, 2010 at 21:17
=[ That’s not the uncertainty principal. The uncertainty principal is that some pairs of variables in QM are such that precise measurement of one precludes precise measurement of the other. It was in the equation! What he described is the observer paradox I think.
september 2nd, 2010 at 2:59
no,, thnk u
september 2nd, 2010 at 9:21
rofl… this is a farce